40 ) - Search Engine Keyphrases
Search Engine Keyphrases and the Power of the Modifier
Most search engine optimization experts agree that the keyphrase selection process is the single most important step in a search engine optimization campaign. However, clients frequently ask their search engine optimization company to target very general and competitive search engine keyphrases. While targeting such terms is usually not worth the effort, the addition of a simple modifier can take an ultra-competitive, general keyphrase and transform it into something useful - a phrase that attracts a large percentage of people that are looking for exactly what you offer, and for which high rankings are attainable.
Geographic
The first obvious modifier is geographic. If your products or services are limited by geographic area, it is probably not worth going after a highly competitive term that does not specify a region. For example, a homebuilder who worked exclusively in the Atlanta area would probably not find it worth his time or effort to target the general keyphrase "homebuilders", considering that good positions for one word keyphrases are exceedingly difficult to obtain and that the vast majority of people who type this keyphrase are not looking for a homebuilder in the Atlanta area. Adding geographic modifiers (in this case "Atlanta homebuilders" or "homebuilders in Atlanta") makes search engine keyphrases easier to target and also attracts a much more targeted visitor.
Descriptive (adjective)
If you only sell blue widgets, and there are many other colors of widgets available to the public, a large percentage of people searching for "widgets" are probably not your target audience. As with geographic modifiers, the addition of descriptive adjectives makes your search engine keyphrases easier to target ("blue widgets" will almost always be easier to target than "widgets" alone). Also like geographic modifiers, descriptive adjectives help attract visitors who are looking for exactly the products or services that you offer. Why should you expend huge amounts of effort to achieve high rankings for a phrase when the traffic from it isn't comprised primarily of your ideal visitors?
Descriptive (noun)
The addition of a descriptive noun can take a keyphrase that attracts diverse, non targeted traffic and transform it into a phrase that attracts exactly the type of traffic that you seek. Assume, for example, that you owned a company that specialized in internet marketing. When you consider the keyphrase "internet marketing", it's easy to see that a person searching for that phrase can have many motivations - not the least of which would be trying to learn how to do it themselves. When you add a descriptive noun modifier, such as "companies", "consultants", or "firms", you are suddenly targeting exactly the type of traffic you want - someone who is at the point where they are looking for a company that offers the service (not information on the service itself). Of course, as with all other modifiers, this also has the additional benefit of making the keyphrase much easier to target.
Low Quality Modifiers
The likely motivation of the searcher always comes into play when you are trying to decide upon keyphrases, and there are many modifiers which generally (but not always) attract the wrong type of traffic. These include "fr'ee", "sample", "ideas", "advice", etc. Let's assume you have a company that specializes in email marketing. Adding low quality modifiers would give you terms such as "email marketing advice", "email marketing ideas", "fr'ee email marketing", etc. These terms would probably attract what can be called "conversion traffic". Are there a handful of these people, clearly looking to do things on their own, that might convert to paying customers? Certainly. Should you make an effort to attract this traffic when you have better terms, such as "email marketing consultants" or "email marketing firms", to target? Probably not.
Conclusion
Modifiers in search engine phrases are used for two main reasons: to increase the percentage of ideal prospects in the traffic the phrase attracts, and to find terms that are easier to target on search engines. Adding the right type of modifiers to your search engine keyphrases will increase your chances of success. Good luck!
 Monday, February 16, 2004 at 19:45 |
37 ) - Experience the inscription
"Everything is composed of a subatomic flux of wavelets and particles, chaos and pattern. Boundaries are fluid. Possibilities are endless. Unrelated separateness is an illusion. Interconnectedness is reality. Process is all. Revise your perceptions, concepts and life accordingly. Any questions?"
I have one. How can I relate this new vision to my life?
I understand the inscription to be the slogan of what is termed "postmodern" thinking.
Someone who has anticipated my predicament offers a rather intriguing prescription: Back to basics!
Monday, December 08, 2003 at 05:20 |
36 ) - How To Reproduce Mountain Fresh Air Indoors
Hello, "I have exciting news". I have started my own home-based business. The innovative air and water purification products we offer enhance and advance the quality, safety, and convenience of the indoor environment (residential and commercial).
I need your help. I am looking for people that have allergies, asthma, breathing difficulties, pets, odors, smoke, sinus, and even snoring problems. I'll give them a trial and let them decide if our technology is helpful in their case. If you know of anyone with one of these problems would you please let me know?
I am also looking for business partners on a spare-time or career basis. New Dealers can earn anywhere from $1,000 - $5,000 in only a few weeks, and careers can be well established within a year. Whom do you know that would be interested in such a rewarding opportunity?
A 17-year old, $150 million a year company based out of Greeneville, TN. Their global mission is to bring clean air, pure water, and alternate energy (electricity from wind power is coming soon) to families everywhere. We have had 21 months of uninterrupted growth since the 9/11 attacks -- a time when most companies have been laying off. We enjoyed a 39% growth for the year 2002.
Our filter-less air purifiers were installed at the Pentagon within a few days of the September 11th attack. The Handyman Club of America recommends the technologically advanced systems we offer. Hundreds of thousands of customers are very happy, too.
I would appreciate any help you could offer me.
Mike Nicholls
Saturday, December 06, 2003 at 07:17 |
35 ) - Cancer
You can overcome cancer:
How:
* Eat small meals of cabbage, sprouts, some pumpkin, many herbs & spices.
* Never eat dairy or eggs or meat or fish or soy.
* Eat very little if any potatoes, rice, bread, beans.
* Exercise very slowly and gently. Never raise the heart rate. Rest and sleep soundly.
* Don't breathe air deeply. Breathe rich smokes deeply.
* Drink some rich alcoholic wines or spirits, and a little sea water.
* Overcome any psychological problems, hurtful relationships, nightmares, worries.
Why:
* Anti-oxidants eat cancers from the inside. Herbs and spices are yummy.
* High protein foods are very good for growing children and cancers.
* These high energy foods are easy to over-eat. Cancers need lots.
* Cancers need oxygen and fuels to be circulated more rapidly than you do.
* Oxygen stimulates cancer. Carbon Monoxide disables red blood cells.
* Alcohol kills cells, sea water contains all the salts and other yummy stuff.
* Worries and negative attidudes kill. Read http://myss.com/, learn your archetypes.
Friday, November 28, 2003 at 09:43 |
34 ) - Creative endeavors.
There are two reasons why I believe creativity will become increasingly valued in business. Control is certainly critical in business, both resources and people need to be managed carefully. But control is easier to teach than innovation. Given an equal need for both innovation and control, control is the easier skill or talent to find and implement. Thus innovation rises in value because it's more difficult to find and utilize effectively.
Wednesday, November 26, 2003 at 05:29 |
33 ) - Follow The Money
When asked why he robbed banks, Willie Sutton replied, "Because that's where the money is."
The money of millionaires, corporations, pension funds, retirement accounts, investment companies and so many more can be found in one place...
On Wall Street!
Wednesday, November 26, 2003 at 05:25 |
32 ) - Health food coops.
Community co-operatives are not a new idea but works.
The best known is the 'health food exchange' model of the 2000. Communities dedicated to healthy living and saving money ordered bulk wholemeal flour, nuts, rice and dried fruit. They lined up in the local school or community hall, bagged the healthy produce, had a lot of fun and saved money as well.
Wednesday, November 26, 2003 at 04:51 |
31 ) - How to free yourself from the money you have.
Everyone likes to receive money as a gift, but giving money in a card can get boring. Here are some unique ways to give money that will surprise and delight the recipient.
SHOWER THEM WITH MONEY
Cut several 10 inch ribbons and tie several dollar bills in the middle to make a bow-tie. Next, tie the ribbon strands to the open spokes of the umbrella. While holding the umbrella partway open, push all of the ribbons and money into the umbrella and close it up so they can't be seen.
DUMP TRUCK
Buy a toy dump truck and fill it with unrolled coins then wrap the dump truck as usual. Tie some unused coin wrappers into your bow so that the child can enjoy rolling the coins later after the party. This idea also works great as a whimsical gift for a construction worker or at a retirement party for a truck driver use a semi truck full of money.
IT'S IN THE BANK
Buy a toy piggy bank or combination lock bank and fill it with cash as a smart way to teach kids to start saving money. Open a savings account in your child or grandchild's name as another way to give money that will be used wisely.
MONEY TREE
Cut a small tree branch with lots of smaller branches coming off the main one. Mix plaster of paris with water for a stiff consistency and add it to a flower pot or other container. If you are using a terra-cotta pot make sure you cover the bottom drainage hole with plastic wrap or tape before filling it with the plaster. Next, insert the tree branch and let it harden overnight. Using hot glue add spanish moss to cover the top of the plaster. You can also hot glue silk plant leaves to the branches for a realistic effect. Last, tie money bills to the tree branches for a unusual gift.
A DOZEN LONG STEMMED DOLLARS
Fold bills in half and roll tightly into miniature roses.Secure the roses with a craft wire or florist tape adding a silk stem and leaves as you wrap. Put the dollar roses in a fancy tissue lined box or beautiful vase with real baby's breath and floral filler for a very romantic way to give money!
Wednesday, November 26, 2003 at 04:42 |
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